1. Introduction
This Privacy Policy explains how Traeto (“Company”, “we”, “us”, “our”) collects, uses, stores, shares and protects information when you use our website, Traeto Partner App, Traeto App, dashboards, AI-assisted tools, promotional tools, analytics, search, chat and related services (collectively, the “Platform”).
We aim to process personal data lawfully, fairly and transparently. This policy is designed with reference to applicable Indian data protection and information technology requirements, including the Digital Personal Data Protection Act, 2023, as applicable.
For questions, contact us at support@traeto.in or +91 8624089902.
2. Information We Collect
A. Information provided by partners
- Name, business name, owner or representative name and contact details.
- Phone number, email address, address, service area and location information.
- Business category, profile details, product or service details, offers, pricing, images, videos, reels, captions and promotional content.
- Social media or external platform handles, links and permissions where integration is enabled.
- Payment, subscription, billing or invoice-related information where applicable.
B. Information provided by users
- Name, mobile number, email or account details if registration or login is enabled.
- Search queries, chat inputs, preferences, saved businesses, liked offers, interactions and feedback.
- Approximate or precise location if you allow location access for nearby discovery.
C. Automatically collected information
- Device type, browser type, IP address, app version, operating system, language and technical identifiers.
- Usage data such as pages or screens viewed, clicks, search activity, content performance, referral source, crash logs and diagnostic data.
- Cookies, pixels or similar technologies on the website, where used.
3. How We Use Information
- To create and manage user and partner accounts.
- To list businesses, offers, products, services, reels and promotions.
- To help users discover nearby businesses, offers and services.
- To provide AI-assisted content suggestions, captions, templates, translations, search and chat features.
- To provide partner analytics, insights, reports and performance indicators.
- To communicate about registration, support, service updates, offers, billing and platform changes.
- To improve safety, security, fraud prevention, debugging and platform performance.
- To comply with legal obligations and respond to lawful requests.
4. AI Processing and External AI Services
Traeto may use external AI services and technology providers to process certain inputs and generate outputs such as captions, templates, content suggestions, translation, search responses, chat replies, categorisation, recommendations, analytics or other AI-powered features.
- AI processing may involve sending relevant prompts, business content, user queries or metadata to external AI service providers only as needed to provide the requested feature.
- AI outputs may be inaccurate, incomplete, outdated, biased or unsuitable.
- Traeto is not liable for decisions, losses or claims arising from reliance on AI-generated or AI-assisted output.
- We do not sell customer or partner data.
- We do not intentionally use customer or partner data to train AI models owned by Traeto.
6. Social Media and Google Integrations
If a partner connects social media, Google Business Profile or other external accounts, Traeto may access and process information permitted by the partner and the third-party platform.
Users or partners may revoke permissions through the connected platform or by contacting us.
7. Location Data
Traeto may use location data to show nearby shops, freelancers, offers, services and local promotions. Users may control location permissions through device settings.
9. Analytics and Business Insights
We may collect analytics such as views, clicks, searches, profile visits, engagement metrics and interaction behaviour to improve the Platform and help partners understand content performance.
10. Data Retention
We retain information as long as necessary for providing services, maintaining accounts, legal compliance, fraud prevention and legitimate business purposes.
11. Security
We use reasonable technical and organisational safeguards to protect information against unauthorised access, misuse, alteration, disclosure or loss. However, no digital platform or transmission system can be guaranteed to be 100% secure.
12. Your Choices and Rights
Subject to applicable law, you may request access, correction, update, deletion or withdrawal of consent for certain personal data. Some information may be retained where required for security, billing, fraud prevention or legal purposes.
See the Data Deletion page for the request process.
13. Children’s Privacy
Traeto is not intended for children below the age required by applicable law to provide valid consent. If you believe a child has provided personal information, please contact us.
14. Third-Party Links and Services
The Platform may contain integrations or links with third-party websites, apps, payment gateways, analytics tools, APIs or AI services. Their privacy practices are governed by their own policies.
15. International Processing
Some service providers or AI infrastructure providers may process data outside India depending on their systems and infrastructure.
16. Grievance and Contact
Email: support@traeto.in
Phone: +91 8624089902
Website: www.traeto.in
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date.